Global Cannabis Export Strategy of One World Legends Inc.
One World Legends Inc. (OWL) is poised to become a major player in the legal export of cannabis from Colombia, leveraging Rocky Petrullo's extensive experience in the cannabis industry in Colombia, Jamaica, and the United States. With over a dozen Letters of Intent from Colombian licensed cannabis farms, OWL aims to distribute THC flower and products globally. These agreements are significant as they demonstrate OWL's commitment to organizing large volume exports and the farms' intentions to adhere to legal cultivation and export quotas set by the Colombian government. Many of these collaborations stem from long-standing relationships, revitalized by the recent legalization changes, as well as shared business goals and industry visions.
The legalization landscape in Colombia has undergone significant changes with the government's Decree 811 of 2021, amending the previous Decree 613 of 2017, to now allow the export of dried cannabis flowers—a move that promises substantial opportunities for small and medium Colombian farmers in the prosperous global cannabis market. Colombia boasts ideal conditions for cultivating high-quality medical cannabis, including intense sunlight, a perfect day and night cycle, fertile lands, and a unique ecosystem that contributes to organic cultivation. Colombia's cannabis flower, akin to the "Brand" recognition of Juan Valdez coffee, has been renowned for over 55 years.
The export market for Colombian cannabis has seen a staggering growth, with exports jumping from USD $275,000 in 2019 to USD $4.7 million in 2020, a growth of more than 1,600%. This surge has been witnessed even before the authorization to export dried flowers, indicating a potential market worth USD $62 billion by 2024. Rocky Petrullo has dedicated efforts towards evaluating and participating in Colombia's burgeoning legal cannabis market, with OWL envisioning to be at the forefront of distributing legal Colombian cannabis to the world market.
Rocky's endeavors include a three-city road trip to Colombia, engaging with potential partners and industry leaders, affirming that the country is ready to export high-quality, large volume, and well-priced legal THC cannabis flower. OWL aspires to become the leading supplier of Landrace, Heirloom, and Premium strain flowers and products. The company focuses on distributing legendary "Colombian" strains such as Colombian Gold and Mango Biche, as well as other Landrace strains like Durban Poison and Afghan Kush. These Landrace strains are invaluable as they are the progenitors of all modern cannabis strains and embody the essence of the original cannabis culture that has spurred the global cultivation and crossbreeding of various strains for medicinal and recreational use. Through reviving these veteran strains, OWL is not just exporting cannabis but also a rich part of cannabis heritage and culture.
